2020

WhatMeal

Rethinking traditional recipe app model.

role
UI/UX Designer
client
Personal Project
year
2020

Project Overview

WhatMeal is an app concept providing users with intuitive and personalized meal recommendation system. The main user flow is designed to provide a seamless user experience and reduce the cognitive load users encounter in other apps.
None of the recipe apps provide the feature guiding the user to check currently available products, type them and receive meal recommendations based on this list. WhatMeal app attempts to close that gap.
Image of the phone with recipe app product page
solving real problems
Key icon
Meal recommendations are more relevant and straightforward that in other recipe apps.
better performance
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Performing a main task is now intuitive and easy thanks to a simplified user flow.
reduced cognitive load
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Clear information architecture and layout make users less hesitant while using the app.
A set of isometric phone screens showing recipe app project

Discovery

The data gathered from user research helped to determine crucial pain points and identify the main task flows needed to address them. After conducting surveys on 20 participants I learned that :
- Over 70% find meal planning problematic
- 60% check food recipes at least twice a month
- 40% are frustrated if meal preparation lasts over an hour
Product selection screen from WhatMeal app
Wireframe from WhatMeal appWireframe from WhatMeal appWireframe from WhatMeal appWireframe from WhatMeal appWireframe from WhatMeal appWireframe from WhatMeal appWireframe from WhatMeal appWireframe from WhatMeal appWireframe from WhatMeal appWireframe from WhatMeal appWireframe from WhatMeal appWireframe from WhatMeal appWireframe from WhatMeal appWireframe from WhatMeal appWireframe from WhatMeal app
Set of wireframes for WhatMeal app concept.
Iphone X mockup with WhatMeal app screen appliedIphone X mockup with WhatMeal app screen applied

Solution

With WhatMeal users can get direct meal recommendations based on the products they already have. Apart from that the app offers variety of other features to make sure that the product is inclusive and well suited for various customer groups.
- Quick and relevant meal recommendations for busy people
- Traditional recipe browsing for users advanced in cooking
- Ranks, contests and review systems for younger audience
Meal recommendation results screen from WhatMeal app.

Other Projects

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2019 - 2020
Ergo Digital Products
Range of design services for Ergo Digital IT
2020
WhatMeal
Rethinking traditional recipe app model
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Email me at celinskiben@gmail.com